According to PayNXT360, social commerce market in Latin America is expected to grow by 20.1% on annual basis to reach US$14,621.4 billion in 2026. The social commerce market in the region experienced...
According to PayNXT360, social commerce market in Latin America is expected to grow by 20.1% on annual basis to reach US$14,621.4 billion in 2026. The social commerce market in the region experienced robust growth during 2022-2025, achieving a CAGR of 27.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.8% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 12,177.4 billion to approximately USD 27,920.4 billion. Key trends and drivers 1. Turn the creator video into a product shelf in Brazil • Brazil is moving from influencer marketing toward creator-led commerce with clearer transaction paths. The clearest recent example is YouTube Shopping’s affiliate program in Brazil, which allows eligible creators to tag products directly in videos, Shorts, and live streams, with Mercado Livre and Shopee as launch partners. That changes creator content from a traffic source into a product-discovery and sales surface. • Platforms are trying to keep product research closer to the content experience, while retailers want access to creator audiences without relying only on traditional sponsored posts. In Brazil, YouTube’s setup shows that the market is moving toward an operational model integrating product catalogs, affiliate links, and creator content into a single workflow. • More Brazilian merchants are likely to treat creators as a repeatable commerce channel, with commissions, tagged products, and live formats becoming part of normal selling operations. The implication is that creator commerce in Brazil should become more structured and measurable, especially in categories where product explanations matter before checkout. 2. Bring short-video merchandising inside marketplaces in Peru • In Peru, social commerce mechanics are moving into marketplace environments, not staying on social platforms alone. Mercado Libre launched Clips in Peru, giving sellers a short-video format to present products and support purchase decisions within the marketplace. The format is designed to help shoppers understand products through motion, demonstration, and context rather than through static listings alone. • Marketplaces are reacting to the same pressure facing social platforms: product discovery is becoming more visual, and sellers need more than search placement and price competition to convert shoppers. In Peru, Mercado Libre’s move shows that marketplace operators also want to capture attention earlier in the buying journey and hold it longer inside their own environment. • This should spread across more Latin American marketplace journeys. Product video is likely to become part of standard merchandising in Peru, especially in categories where buyers want to see use cases, size, finish, or product behavior before purchasing. That points to a regional model in which marketplaces look more like media channels and social commerce borrows less from banner-style promotion and more from content-led merchandising. 3. Close the sale inside chat threads in Mexico • Mexico is pushing social commerce deeper into messaging-led transactions. On WhatsApp, Meta introduced ads in Status so users can discover a business and start a conversation from the same surface, followed by centralized campaign management across WhatsApp, Facebook, and Instagram and expanded Business AI support for more businesses in Mexico. In parallel, a January 2026 AMVO publication framed payment links as a practical way to turn chat-based interactions into completed purchases. • In Mexico, social commerce often starts with conversation rather than with a formal storefront. Merchants need a way to answer questions, confirm availability, send payment requests, and follow up without forcing shoppers through a long site-based journey. Meta’s recent WhatsApp updates and AMVO’s focus on payment links both point to the same operating logic: the conversation itself is becoming the selling environment. • This should intensify, especially among smaller merchants and service-led categories, but it will also matter for larger retailers that need customer support and repeat-purchase flows. Mexico is likely to remain a market where social commerce is defined less by a single storefront and more by how well businesses connect discovery, chat, payment, and after-sales service in one sequence. 4. Build social commerce on local payment rails in Brazil and Colombia • Social commerce in Latin America is increasingly reliant on payment infrastructure and operational trust. In Brazil, the Banco Central do Brasil flagged Pix for e-commerce and the launch of Pix Automático in 2025, and later described newer Pix features, such as contactless use and direct-debit-style recurring payments. In Colombia, Banco de la República says Bre-B entered operation in October 2025 as an interoperable instant-payments system, while Superfinanciera reported that non-presential channels continue to account for most operations. • The region’s social commerce model cannot rely solely on content. Buyers need payment methods that work quickly, sellers need lower-friction collection tools, and platforms need trust if they want transactions to happen close to the point of discovery. Brazil’s Pix roadmap and Colombia’s Bre-B rollout both show that instant, interoperable, mobile-first payment systems are becoming part of the social-commerce foundation rather than a separate back-end issue. • This should intensify across Latin America. The firms that gain ground will not be only those with audience reach, but those that combine content, payment, delivery, and service in a way that fits local buying habits. In practice, Brazil and Colombia point toward a regional market where social commerce becomes more operational and less dependent on attention alone. Competitive Landscape Over the next 2–4 years, competition should intensify most in Brazil and Mexico, where TikTok, Meta, YouTube, Mercado Libre, and Shopee are all building commerce layers. The likely winners will be platforms that connect creator reach, merchant onboarding, payments, and post-sale support. A single regional winner is unlikely; country structure will matter. That is an inference from how recent launches are clustering by market. Current State of the Market • Move from scattered selling to platform competition. Latin America’s social commerce market is becoming more competitive as discovery, checkout, chat, and fulfillment are increasingly integrated. Mercado Libre said it gained market share in Brazil and Mexico in 2024 despite stiff competition, while TikTok Shop entered Mexico in February 2025 and Brazil in May 2025 with LIVE shopping, affiliate selling, storefronts, and in-app checkout. Meta also expanded commerce discovery on WhatsApp through ads in Status and business discovery tools. Key Players and New Entrants • Force incumbents to defend while new entrants redefine the point of sale. Mercado Libre remains the regional incumbent because it combines marketplace traffic, payments, logistics, and advertising. Meta remains central through WhatsApp, Instagram, and Facebook, especially in markets where commerce begins in conversation. TikTok Shop is the clearest new transactional entrant in Mexico and Brazil. YouTube is also moving closer to commerce in Brazil through its affiliate shopping program with Mercado Livre and Shopee. Recent Launches, Mergers, and Acquisitions • Compete through launches and partnerships more than acquisitions. In the last 12 months, the visible competitive moves have come mainly through launches and operating partnerships rather than headline regional M&A; this is an inference from the official announcements reviewed here. The main examples are TikTok Shop’s launches in Mexico and Brazil, YouTube Shopping’s Brazil rollout with Mercado Livre and Shopee, and Meta’s move to let advertisers manage WhatsApp, Facebook, and Instagram campaigns from one place while extending Business AI to more businesses in Mexico. This report provides a detailed data-centric analysis of the social commerce sector in Latin America, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. This title from PayNXT360 is a bundled offering, combining the following 5 reports, covering 200+ tables and 250+ figures for the Social Commerce Market: 1. Latin America Social Commerce Market Business and Investment Opportunities Databook 2. Argentina Social Commerce Market Business and Investment Opportunities Databook 3. Brazil Social Commerce Market Business and Investment Opportunities Databook 4. Colombia Social Commerce Market Business and Investment Opportunities Databook 5. Mexico Social Commerce Market Business and Investment Opportunities Databook
This report provides in-depth, data-centric analysis of social commerce. Below is a summary of key market segments: Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2025 --By Age --By Income Level --By Gender • Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Latin America: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding of Latin America: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this bundled package, featuring 5 detailed reports encompassing 220 tables and 285 charts, providing in-depth regional and country-level analysis to support strategic decision-making. • Competitive Landscape of Latin America: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Latin America. Formulate Latin America strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune Latin America targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to Latin America market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
This title from PayNXT360 is a bundled offering, combining the following 5 reports, covering 200+ tables and 250+ figures for the Social Commerce Market: 1. Latin America Social Commerce Market Business and Investment Opportunities Databook 2. Argentina Social Commerce Market Business and Investment Opportunities Databook 3. Brazil Social Commerce Market Business and Investment Opportunities Databook 4. Colombia Social Commerce Market Business and Investment Opportunities Databook 5. Mexico Social Commerce Market Business and Investment Opportunities Databook All global, regional, and country reports mentioned above will have the following tables of contents: 1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 Social Commerce Market Share Analysis by Key Players 4. Social Commerce Market Size and Forecast by Location 4.1 Social Commerce Market Share by Location (%), 2022-2031 4.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. Social Commerce Market Size and Forecast by Product Categories 5.1 Social Commerce Market Share by Product Categories (%), 2025 5.2 Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. Social Commerce Market Size and Forecast by End Use Segment 6.1 Social Commerce Market Share by End Use Segment (%), 2025 6.2 Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. Social Commerce Market Size and Forecast by End Use Device 7.1 Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. Social Commerce Market Size and Forecast by Cities 8.1 Social Commerce Market Share by Cities (%), 2025 8.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. Social Commerce Market Size and Forecast by Payment Method 9.1 Social Commerce Market Share by Payment Method (%), 2025 9.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. Social Commerce Market Size and Forecast by Platforms 10.1 Social Commerce Market Share by Platforms Method (%), 2025 10.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. Social Commerce Market Size and Forecast by Contents 11.1 Social Commerce Market Share by Contents (%), 2025 11.2 Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 Social Commerce by Spend Share by Age Group, 2025 12.2 Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Social Commerce Share by Income Level, 2025 12.7 Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Social Commerce Market Share by Contents (%), 2025 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Social Commerce by Share by Age Group (%), 2025 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Social Commerce Share by Income Level (%), 2025 Figure 57: Social Commerce Share by Gender (%), 2025
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